As Winston Churchill was working to form the United Nations after WWII, he famously said, “Never let a good crisis go to waste”. I recently heard fashion designer, Tori Burch also say this about dealing with her businesses closing down during the pandemic and how she is dealing with how to recover.
Here are a few of her comments from Emerging from the Crisis from Harvard Business Review:
How has Covid-19 changed the nature of what you do and how you do it?
Burch: We’ve learned that we can adapt and run the business from home virtually. We have a great team, and to see the amount we can get done is inspiring. One thing that isn’t easy is the creative process. Design is tactile and collaborative work, and to design collections on a computer is really difficult.
Burch: Trends come and go, but being casual and interested in health and wellness was a trend before the crisis. That’s going to continue. At the same time, people are going to want to go out and dress up again. So I wouldn’t throw away any of your good pants or jackets. But let me make a larger point. People often think of fashion and apparel retailing as a “lite” industry, and when this threat struck, it was clear that no one was advocating for the government to help us. But our sector represents 11 million American jobs and $2.5 trillion of GDP. This idea that fashion is frivolous is a misperception.
As we adapt and try to move forward how can we learn from this crisis, is a question I ask myself and my clients daily. Here are a few other questions to ponder:
If I can help you on your journey, let me know. I would love to hear from you!